WordPress is the most popular and most widely used of all blogging platforms. Not only is it free and relatively simple to complete a basic installation, it is also one of the more modular applications that has an active open source community of developers that regularly release new plugins and themes. By using some of the more beneficial plugins you can help improve your Search Engine Optimisation and generate more search engine traffic for your blog or website.
Fresh Content For Search Engine Optimisation
The search engines love blogs for various reasons. Generally speaking, they are updated regularly and consistently with naturally written text. The regular addition of fresh content will attract search engine spiders back to your blog more frequently and the more often you post the more frequent the visits will become. For a search engine optimisation campaign this can mean the quick indexing and ranking of any new web page. As such, blogs have become one of the more powerful weapons in a search engine optimisation arsenal.
WordPress Plugins
Unfortunately, there are still some aspects of WordPress that are not necessarily conducive to search engine optimisation success. The primary one being the path or URL of the pages. WordPress is a dynamic application and, as such, each new post creates a page that uses a dynamic URL. This convoluted web address is not only difficult for human visitors to understand but can also cause problems for search engine spiders. Use a plugin that converts the dynamic URLs to static ones and then add keyword rich titles for each of your new posts.
Meta Tags
WordPress uses themes that are template based and by default this means that you do not have the ability to add unique Meta Tags to each page. For search engine optimisation, meta tags are scanned by spiders to look for spam and if every page has the same keywords and description they may be deemed as being irrelevant for some of your posts. Furthermore, the description tag and the title tag are used when formulating the Search Engine’s Results. Plugins can be used to enable you to add meta tags that are beneficial to your search engine optimisation campaign.
Tagging Posts
Tagging posts and pages can help create greater search engine optimisation possibilities. Pages can be created for each of your major tags, with a summarised list of the posts being delivered on that page in the same way as works for categorisation in WordPress. Tagging plugins are rife for WordPress blogs and can help you target more keywords or specifically target very precise keywords once you have analysed traffic and visitor statistics.
More Plugins For Search Engine Optimisation Success
Many plugins can be used to further your search engine optimisation and we have only covered a small number of the better ones. Improved gallery and media tools can help optimise images and other media for universal search engine optimisation while related post plugins can direct visitors around the most relevant pages of your site and are believed by some to improve the search engine optimisation performance of those linked pages.
