The unloved blog can be a very lonely feeling. In the first few months, while your blog is building up a following, maintaining a constant stream of content can be hard. After all, who wants to post content if no-one is listening?
A rare and very few companies run into mental roadblocks at this stage of blogging. This is mainly because of a lack of planning. It may be hard to believe, but there are companies out there who read up on how effective a blog is, install the software and simply start writing. This approach makes the going a lot harder because the blog hasn’t been implemented with proper consideration. Usually, the result is a rarely updated blog that does more bad things for the image of the company than having no blog at all.
Smart businesses plan their approach to blogging carefully. If you are considering adding a blog to your site, it can be helpful to seek advice from your search engine optimisation company. Many businesses ensure that their blog content is of professional quality by sourcing it from their SEO firm, and you can talk to our experts at about content. Even so, the topics and keywords to be included in blog content need to be discussed and planned out for a blog to be of real worth to a business.
The initial planning stage is a stage for more than just the plotting of your search engine optimisation techniques. It is at this stage that fail-safes for the first few lonely months can be written in.
When adding a blog to your website, it’s a good idea to plot out a plan of attack when you’re first planning your content. Working strategies of promoting your blog into your initial plan makes it easier to deal with those first few months of loneliness. Your initial research on blogs in your industry should have revealed some of the more prominent blogs in your area. Get your foot in the door by posting comments on these blogs, complete with your handily SEO’d signature. In time, insightful and helpful comments can build your reputation on the net, and draw traffic back to your own blog.
Regular updates are the key to a successful blog. There is nothing more frustrating to blog readers than sporadic updates, and nothing more satisfying than a blog that has updates as regular as clockwork. Well-written content is one thing. If your site’s users know that they can return in a week and your site will have even more informative content available, you’ve ensured return traffic.
If you do experience a dip in confidence in the first few weeks of publishing your blog, stick to the plan. While you may see a low number of readers on the blog and despair, the readers themselves have no idea. A well-maintained blog gives the impression of community even where there is none, and this, strangely enough, attracts users. A little persistence will go a long way in establishing the eventual success of your blog.
