The right domain name can be of incredible value to your business. Of course, it is often difficult to grab the name you desire, no matter how quirky it is. It can be tempting after a few hours of searching to simply give up, or find a compromise that will not serve you as well in the future.
Considering how important your domain name is to your business, it is worth spending a lot of time pursuing just the right one. There are a few steps you can take to be prepared for that moment you find out your chosen domain name is already taken.
The first thing to do is sit down with your SEO consultant to map out the keywords that are most important to your business. Keywords will not only make your site attractive to the search engines, they will help your viewers remember your site’s address and may even bring in business from random searchers. For example, internet-savvy viewers will often try simply typing in their desired product, such as pet supplies, into the address bar as www.petsupplies.com, rather than going via a search engine. Such a simple address is also incredibly easy to remember and use.
If you are in a well-established industry, all of the names relating to that industry will already be taken. Another option you have is to come up with a catchy new term to use as your brand. After all, some of the most successful products on the net, like Google, Twitter and Flickr, founded a brand on a unique term. This approach will not work for everyone, and it does take work to get your brand established. As we have seen, though, when it does work this idea works exceptionally well.
Catchy phrases can also work well for your domain name. Your studies should have shown you an edge your business has over your competition. You can use that edge in your domain name, which will also advertise what you are about. Taking the pet supplies example from above, you might choose ProductsforPooches.com to advertise a specialisation in dog supplies.
As your domain name is such an important part of your online strategy, it can be incredibly helpful to get your SEO consultant on board right from the beginning. Many businesses have tried to save time by taking the first few steps on the web before worrying about search engine optimisation. This is a mistake that cannot easily be remedied. Talking to an expert can also give you a few more options. Contact us at about the best options for your business’ domain name.
No domain name will save you from the hard work of branding that your business needs to succeed on the net. Winning a domain name that is keyword-based gives you an advantage, but you then need to work hard to establish your business firmly in the memory of viewers. A catchy new term or handy phrase will not give you as much of an edge when it comes to search engines, but you have a better chance of being remembered as a unique supplier by your viewers.
This blog was written over 6 months ago and Internet Marketing and SEO is an always changing industry which means the information within this blog may be out of date. Use caution when using any methods or suggestions within it.
