What is SEO copywriting?
You would have heard somewhere along the line that content writing and keyword copywriting is important in increasing the web presence during your SEO. However, what exactly is SEO Copywriting? SEO copywriting refers to the strategic use and placement of search terms or profitable keywords in the website’s viewable text and other elements. This includes heading, title, description and contents.
Contents often appear in the form of articles and business blogs. All in all, the goal of optimizing all this is to improve the website’s web presence by getting the website to reach a top thirty ranking.
However, this is no easy task because they have to know where to place the keywords to attract search engine spiders with keeping the limits of article lengths in mind to prevent people from getting bored of reading. Thus, despite the importance of website design, it is not essential in providing the groundwork in securing top search engine rankings like keyword copywriting.
How it assists your SEO?
In order to write webpage contents that will help the site in reaching high search rankings, the methods of keyword use is essential. The contents of the article must be genuine, relevant to what it is selling and informative so that people would be interested.
Use of keywords must be optimal so that search engine spiders will not Penalize or Ban your website. Furthermore, despite having to write to gain the attention of search engine spiders, the most important is writing with the reader in mind so that the bounce rate would decrease. That is to say, even though you may reach a high search rank, it would be of no use if the content is irrelevant to its search terms.
Thus the contents written must be able to captivate your audience. Once this is achieved, the next step is visitor to buyer conversion. This can be achieved by writing mature, convincing and genuine content of appropriate length for smooth reading.
Keyword placement generally occurs within the article, as webpage title, description, headers, meta tags, navigation bars and hyperlinks. All this must occur without exceeding the keyword density set by the search engines or the site will be considered as spam.
If this is all too much to handle, professional Search Engine Optimization Copywriters can be consulted. They provide services such as website content creation and maintenance through updating. They also provide keyword research and optimization in WebPages such as titles, descriptions, meta tags and alt tags. Finally, they may implement blogs and articles.
Search Engine Optimization Copywriting tips and tricks
When you are doing any form of SEO copywriting, there are a few tips to be considered before proceeding.
1. Ensure proper research is achieved before writing.
2. Text should always be relevant and relate to the company’s mission statement
3. Colloquial language should be used so that anyone will be able to read it
4. Avoid repetition
5. Provide some references to obtain trust of the audience
This blog was written over 6 months ago and Internet Marketing and SEO is an always changing industry which means the information within this blog may be out of date. Use caution when using any methods or suggestions within it.
