Commerce has been with us since ancient times, but the way we do business today is so far removed from traditional ways, it is truly staggering. Even the way business was done in the beginning years of the internet has radically changed.
It is fact that internet marketing is the most competitive business arena. As many new businesses that launch on the internet, just as many bomb out and fail. Internet marketing can be exciting, but if you try to tackle it without a plan and no optimisation, marketing and advertising knowledge, you are doomed.
Reality of online business
Today, to be a viable business, whether purely an online marketer or a bricks and mortar company, you need internet exposure. Yet, so many businesses still think that slapping up a website is more than enough. Or, they do know there is more to it than just a website, however they do not have the knowledge of all of the valuable intricacies internet marketing.
To be competitive there must be sufficient and balanced, SEO, search engine marketing, website design and internet marketing. Neglecting, or not understanding how these four pillars of online success works together, is why so many people fail.
Four pillars
Your SEO starts at the same time as your website design, for it is far more difficult to optimise a website once it has been designed. Often people do not realise that the input of an optimiser during the design phase is vital. Setting optimisation in place during the design stage makes further optimisation easier. Once the web design is finalised, SEO takes it further as part of your website marketing and promotion. This is to get the search engine spiders to crawl your website regularly.
You need optimisation to point the spiders and your site traffic to where you are; this is how they find you. SEM is needed to spread your presence far and wide. This is where article submission directories and paid placement comes onboard to establish your web presence through chosen keywords and phrases. Added to this is internet marketing with press release, back links, social networks and article writing. Throughout all these there flows the thread of search engine optimisation. Without optimising each article, press release, social network postings and blogging, it will not work.
Bring it all together
Now, you as a website owner can attempt to do all of the above yourself, or you could invest in experts to do this for you. Most entrepreneurs do not have the experience or time to learn to do all of this and run a business. The option to get expert help can be by retaining the services of a web designer, an SEO, a SEM expert and an Internet Marketer.
The best solution possible though is to go with a company that is an all-rounder. In this way you get all four of the pillar services under one umbrella and the team interact. Each brings his or her niche expertise to bear. They work together to create the best results for your business and your online presence and marketing.
