Search Engine optimisation has been the centre goal of most organisation with regards to their websites. Regardless of whether you are the local areas gardening service or a multi national, the higher you are ranked on a search engine’s result page the better it is for your company.
It is essential for any web profit based company to dominate on all major search engines, this however is a continued, very intricate process. It is no longer, or has never been, as simple as outdoor advertising, where the one who pays the most gets the biggest and best placed billboard or prime time TV advert, and it is by no means a situation where once you are on top you will stay on top for an extended period.
Different Rules
The cyber world in this sense is a very different place, where businesses have to play by different rules. The fact of the matter is that successful SEO is less about how much money a company has, how big their marketing department or budget is and more about being thorough, knowing what is required and knowing the rules of the game. SEO is more about getting the basics right and continued tweaking while upholding one of the golden rules of SEO, which is that content is king.
Content is incredibly important to any website. It is obvious but still needs stating, that the content of a website has to be useful to the user, it has to be applicable to the site and the business attached to that site and it has to be updated on a regular basis with effectively placed, useful links.
This is a very hard line to walk, often website owners try to get the search engines to rank their site higher by flooding their content with keywords and 90% of the time this back fires. Content has to be for the user, while keeping the search engines interested. This involves using keywords in selected places, using the links carefully and effectively and not having a hundred pages of text with the words “Swiss cheese conglomerate” randomly dropped into the text every ten words or so.
What about the white space
It is somewhat ironic that it can also be the use of white space that can effect your rankings or the successfulness of your SEO project. Yes content is essential and yes if you don’t get that right you are dead in the water, but like it was mentioned earlier, getting the basics right is merely the first step to success.
You also have to focus and tweak the smaller things, and something as small as the use of white space can effect the ranking on your page as well as the conversion rate of users. SEO is not just about getting the internet users to your site, it is also about getting them back again and getting them to spread the word to other users about your site. Social networks are dominating the web and the search engines are starting to use their referrals as a essential part o their algorithms.
This blog was written over 6 months ago and Internet Marketing and SEO is an always changing industry which means the information within this blog may be out of date. Use caution when using any methods or suggestions within it.
